The challenge
Rhus Tox is a homeopathic solution trusted by many customers to help build resistance to poison ivy, poison oak, and poison sumac. When Rhus Tox was ready to rebrand to Outdoor Joe's Poison Ivy Pro, they turned to their partner in all things digital marketing and design, Global Reach, to ensure a successful relaunch of the product.
The solution
The teams at Global Reach began an omnichannel rebranding strategy which included a fresh, secure, responsive E-Commerce website, a renewed social media presence, and establishing a presence on Amazon.com.
The fresh web design offers a dynamic and inviting experience from the moment users visit the website and provides a full library of information about everything poison ivy. The website is optimized with the latest SEO best practices and sets the bar for poison ivy related safety and advice information.
The Global Reach digital marketing team promoted the launch with copywriters who began posting regular monthly blogs, the development of an "Outdoor Joe" mascot for promotional use across multiple platforms, regular monthly consulting sessions, digital ads across Facebook, Instagram, and more.
As a result of Global Reach's strategy, Outdoor Joe's year-over-year sales have far surpassed any previous years the product had while branded as Rhus Tox.
Awards
W3 Award - Silver - Website Redesign
