The challenge
Global Reach redesigned Gutterworks’ long-running e-commerce site, originally built on SiteViz Premier over ten years ago. Despite strong sales, the outdated design and difficult navigation no longer served the evolving needs of its primary audience: gutter industry professionals.
The solution
The redesigned site takes a streamlined approach focused on speed, clarity, and ease of use. Product categories are now prominently listed on the homepage, making it simple for users to find what they need quickly. Given that many customers place orders while on ladders or rooftops, the new layout emphasizes minimal clicks, fast load times, and a clear path to checkout. The result is a modern, efficient site tailored to its audience—shedding unnecessary design elements and prioritizing practical functionality to support the way these users work.
