The challenge
Our Iowa Magazine aimed to redesign and restructure its website to attract new visitors while better serving its current customers. Their goal was to create a fresh, engaging design that remained user-friendly for older patrons. They wanted the website to highlight interchangeable images, putting the beauty of Iowa front and center. Additionally, the updated design needed to be seamlessly integrated across other platforms, including their online store and subscription management pages.
The solution
Global Reach collaborated with the team at Our Iowa Magazine to develop a light, airy design that was user-friendly and easy to navigate. The design concepts were shared with partnering companies to ensure a cohesive look and feel aligned with Our Iowa Magazine's brand across all platforms. Key modules, including Partners, FAQs, and Submission Forms, organized the website's content into an engaging and accessible format. Additionally, the website was built to be WCAG-compliant, ensuring inclusivity for visitors of all abilities.
