The challenge
Crawfish Crossing sought to build a strong regional presence with a professionally designed website that effectively highlighted the availability, freshness, quality, and affordability of their locally grown crawfish. They also needed seamless functionality for customers to place online orders, process payments, and schedule pickups. A key challenge was setting themselves apart from local competitors who relied solely on imported products. To set the company apart, the website needed to showcase Crawfish Crossing’s unique brand identity while appealing to diverse target audiences, including individual consumers, event organizers, and restaurants.
The solution
Global Reach designed a visually engaging and user-friendly website for Crawfish Crossing, effectively showcasing their key selling points—locally grown, super fresh, and premium-quality crawfish. The site featured an intuitive online ordering system that enabled seamless transactions and hassle-free pickup scheduling. The site’s content was strategically crafted to resonate with distinct customer segments, including individuals planning backyard parties, local organizations hosting large events, and area restaurants looking for fresh local seafood options. As a result, Crawfish Crossing established itself as the region’s top provider of locally produced crawfish, improved customer accessibility and satisfaction, and optimized their sales and operational workflows.
