Baird Mounts
Construction / Manufacturing

The challenge

Baird Mounting Systems has over 30 years of experience in developing custom mounting solutions. Global Reach built Baird's former website in 2010, and when it was launched, it was way ahead of its time in eCommerce website design and functionality. In fact, its custom eCommerce processes were still serving them well 13 years later.

Even though the site was still meeting their needs, the design became dated. Baird decided it was time to redesign the website to make it more welcoming and mobile-friendly. Baird also wanted the responsive web design to serve as an information-rich, easy-to-navigate online storefront for their customers. Overall, the client was looking for the best CMS for eCommerce in both modern design and functionality. 

The solution

The web developers and designers at Global Reach designed a sleek, no-fuss, responsive new eCommerce platform to let Baird Mounts' products take center stage. With SiteViz eCommerce, users are now directed to the parent product page where they can then select their desired measurements before adding to the cart. Baird was also able to attach product specification sheets and assembly directions to each product description. As an experienced eCommerce web development company, Global Reach was able to blend these technical features seamlessly into the branded design on the site.

The new eCommerce CMS platform is much more user-friendly than the former site and allows the Baird team to control many more aspects of the site on their own. In addition to custom web design services and eCommerce website development services, Global Reach also optimized the new site for SEO. The digital marketing team used keyword research, competitor analysis, and SEO best practice guidelines to optimize key pages. Additionally, they implemented image alt tag keywords and Google Analytics 4 on the site.

Interested in starting an eCommerce website or website design and development services to enhance your existing eCommerce website? From providing the best platform for eCommerce websites to expert custom web development services, we’re here to help. Count on Global Reach!  

Image of Baird Mounts' website on a laptop designed by Global Reach, one of the best web developers in Ames, Des Moines and the Midwest.
Image of Baird Mounts' website on multiple devices created by Global Reach, the premier web developer in Iowa.

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