Technology is constantly changing and expanding into new territory. Unfortunately the same cannot be said about our legal system. It struggles to venture into the unknown as quickly as our phones and computers.
But new developments in cookies and online tracking have brought these files into question again. Today, cookies are much more sophisticated and can easily track what sites you are visiting, what your passwords are or even allow other cookies to run that you are unaware of. Most cookies have short lives and don’t spend much time on your computers. The ones you need to be worried about are third party cookies or long-term-tracking cookies. These can learn a lot about you from your searching habits over time.
Now companies are moving to our mobile devices. Marketing companies love knowing our hobbies and surfing habits. On mobile phones it’s even more difficult to turn off tracking software than on our computers. In some cases, such as the iPhone, it is almost impossible.
No matter what device you are surfing on, check into the privacy options. Know what you can turn off and where you need to be cautions. The law is working on catching up to protect consume rights, but until it does, you need to be your own advocate. In the end it’s important to know what’s on your browser and who is tracking you.